Social Media Illustrations for “Positive Seed”

Illustrations for the Instagram feed of “Positive Seed”, a brand focused on motherhood and positive parenting.

A series of comic-style illustrations are created for use on Instagram, depicting everyday situations of a family whose main characters are Valentina, her mother, and her father. The post texts accompany the images, expanding on the lessons for parents committed to values-based parenting.

The illustrations are designed and optimized for use on social media to engage the brand’s target audience, La Semilla Positiva, following the colors, aesthetics, and visual identity previously developed for the brand, which can be explored in detail in the previous project here.